about
Paul Chery founded his brand in 2025, following his studies at École
Duperré Paris.
His personal relationship to clothing, experienced as a way to reveal
and affirm oneself through his journey as a queer person, lies at the
heart of his work. Each collection is conceived as a chapter of an
autobiographical narrative in progress—both personal and shared
with those who wear it.
Designed for all bodies and all ages, without distinction of gender, the
creations advocate for an inclusive, living, and functional approach to
fashion. Garments made for everyday life, moving with the body and
adapting to different uses, without constraint.
Craftsmanship, understood as a restorative act, is central to the brand’s
approach. The designs are handmade in France using natural materials,
with particular attention paid to durability and transparency. The
brand is built with honesty, acknowledging that its methods can
evolve and improve over time.
Through this way of working, garments emerge in which everyone
can recognize themselves and express freely. Pieces that accompany
the body and its sensitivities, leaving space for identities in all their
nuances.