Paul Chery founded his brand in 2025, following his studies at École Duperré Paris.
His personal relationship to clothing, experienced as a way to reveal and affirm oneself through his journey as a queer person, lies at the heart of his work.
Each collection is conceived as a chapter of an autobiographical narrative in progress—both personal and shared with those who wear it.
Designed without distinction of gender, the creations aim for an inclusive, functional approach to fashion—garments made for everyday life, moving with the body and adapting to different uses, with as little constraint as possible.
Craftsmanship, understood as a restorative act, is central to the brand’s approach.
The designs are handmade in France using natural materials, with care given to how each piece is made and finished.
The brand is built with honesty, acknowledging that its methods can evolve and improve over time.
Through this way of working, garments emerge in which everyone can recognize themselves and express freely. Pieces that accompany the body and its sensitivities, leaving space for identities in all their nuances.